Transcript

00:00 turn your website visitors into some of
00:01 this hey everyone I'm Joe workman and
00:12 today I am excited to introduce you to
00:15 the new call to action stack set for
00:17 rapidweaver now you're probably familiar
00:20 with what a call to action is if you've
00:23 perused the web at any point you've
00:25 interacted with them all over the place
00:27 they're the little pop-up windows or the
00:30 things that slide in from the side they
00:32 get you to subscribe to a mailing list
00:34 or check out a new offer or get a new
00:36 discount code right and until now we
00:40 could do that with rapidweaver but it
00:42 was on an individual stack by stack
00:44 basis but with call to action we've
00:47 integrated with the best of the lightbox
00:49 and modal stacks to provide all the
00:52 call-to-action functionality that you
00:54 need in your favorite stacks so here we
00:58 are on the call to actions website and
01:00 let's go to the actions page to see
01:03 exactly what calls to actions are
01:05 available the first one as you see is
01:09 very apparent when you open this page
01:11 you'll see on the initial page load we
01:13 have a call to action this particular
01:16 one is asking us to subscribe to a
01:18 mailing list so this is our entry call
01:21 to action but let's see what other
01:24 actions we have available we have the
01:27 ability to trigger on exit intent so we
01:31 predict when a user is potentially going
01:34 to leave your web page and display a
01:36 modal to them for example if I go ahead
01:39 and in this browser window click on the
01:41 browser title bar chances are we might
01:46 be leaving this web page now in this
01:49 exit intent modal maybe you want to
01:51 entice them to stay with a promotion
01:53 code or maybe you want to ask them if
01:55 they enjoyed your content you want to
01:56 subscribe to their mailing list right
01:58 these calls to action are completely up
02:00 to you now next up is we can actually
02:03 trigger actions off the click of a
02:06 button or a link this pride the most
02:09 used call to action available because I
02:11 can click on a button
02:13 we'll launch my call to action I can
02:16 also click it from a text link as well
02:17 now it's great as if you set your links
02:20 to open in a new window and you click on
02:21 them what will happen is that link will
02:24 open in a new window however when the
02:27 user goes back to your page that call to
02:30 action is there and is ready for them to
02:32 be seen very cool the last action
02:36 trigger available is scroll position and
02:39 we'll see as I scroll down this webpage
02:42 will see that a nice glider has glided
02:46 down from the top to show us another
02:48 call to action which is to subscribe to
02:51 our mailing list this is great because
02:53 as these are scrolling down there most
02:55 likely consume your content so maybe
02:58 they're going to enjoy more of your
02:59 content and would be willing to
03:01 subscribe to your mail list now all
03:03 these actions that are available are
03:05 awesome right but how do we know if
03:09 they're successful are we actually
03:11 converting our website users indic leads
03:14 and ultimately customers right so what
03:18 the cliq 2 action stacks do for us is
03:20 that they integrate with our favorite
03:23 analytic software so google analytics p
03:27 WIC go squared clicky right those are
03:29 the most popular analytic software that
03:32 we use to track our website visitors and
03:34 this stack set integrates directly with
03:37 those so whenever an action is triggered
03:39 whether or not it be free a mouse click
03:42 or scroll position or entry on a page
03:44 right those custom events are sent and
03:48 logged inside your analytics software so
03:51 you can see exactly how many times these
03:53 actions were triggered and then you can
03:56 determine whether or not the button
03:58 inside was clicked whether or not your
03:59 mailing list is growing and that's where
04:02 you can see exactly how these call to
04:04 actions are affecting your business now
04:07 next we need to ensure that we don't
04:09 annoy our users with these calls to
04:11 action because I'm sure you've been to a
04:14 website and they have just pop ups going
04:17 up all over the place and you're annoyed
04:19 what do you want to do you're going to
04:21 leave the website so what the
04:24 call-to-action stacks allow us to do is
04:25 they
04:26 give us control over how often we're
04:29 going to show these actions to our users
04:31 you can do it once per page load you can
04:34 show it the user once ever you can show
04:38 it once per session so that they can see
04:40 once they visit your website they only
04:42 see it one time and then the next time
04:44 they visit your website they can see it
04:45 again or maybe you want to show them
04:47 once every 100 days right there's
04:51 granular control in these actions to
04:53 allow you to determine how often you
04:56 want to alert your visitors now it's
04:59 important to note that the call to
05:00 action stacks actually don't contain any
05:02 light boxes or modal's at all what it
05:06 does is it integrates with the best ones
05:09 that are already available and chances
05:11 are you have multiple of these in your
05:13 stacks library already and on this
05:16 integrations page you can see examples
05:18 of all of the various models that call
05:22 to action will integrate with so if
05:24 you're using my foundation theme you can
05:26 actually integrate directly with the
05:28 reveal lightbox or my expose lightbox
05:31 stack or glider which is probably one of
05:35 my favorite I really love glider a lot
05:37 and there's not only mine right you have
05:39 peekaboo for me we have focused from
05:42 elixir graphics which has a really
05:43 amazing effect and then we have other
05:48 great modal stacks from other developers
05:49 top box pop box fancy viewer those are
05:53 all really popular modal stacks from our
05:56 favorite developers now scroll line is
05:59 our last feature that we're going to
06:00 talk today with call to action stack and
06:02 what's scroll line allows is you see at
06:05 the very bottom of this browser window
06:07 we have a bar and it is a progress bar
06:10 that shows you the progress of the users
06:13 scroll as he Scrolls down the page and
06:15 once we reach the very bottom we can
06:18 launch a call to action because we know
06:21 that the users has visited the entire
06:23 content of that page so chances are they
06:26 might want to sign up for your mailing
06:27 list or have some other action so this
06:31 is a great stack and it can actually
06:33 display the bar on the bottom top left
06:36 or right sides of the browser window so
06:39 that is the
06:40 call to action stack set everybody as
06:41 you see it is a very powerful set
06:43 because it integrates with all your
06:46 favorite lightbox and modal stacks but
06:48 gives you the control on when to launch
06:50 them and when to interact with your
06:52 customers and obviously not annoy them
06:55 very much because we don't want to do
06:57 that because if we annoy our customers
06:59 too much we're definitely not converting
07:01 them into the into dollars so i hope you
07:04 enjoy call to actions i'm excited to see
07:06 what you do with it and how it can be
07:09 used not only to make your websites
07:10 better but improve your business so
07:13 thank you very much everybody have a
07:15 great day and happy weaving by
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