how's everybody doing today The Usual
Suspects Martin thanks for popping in David Dr
Bob Peter Mr Cole excellent okay um so I thought it would
be fun today to uh yeah I know we we've talked about structured Data before um
several times but um I've seen quite a few uh discussions about it on the
community lately uh one in particular was today so I thought hey you know what maybe it's time to kind of review um
structur data in 2024 okay and uh you know some of the
ins and outs now a lot of the other talks where I've talked about structure data I talked about SEO in general and
structure data was part of it today we are only going to talk about structured data that's it okay so yeah we're going
to dedicate it uh hopefully I don't know if I'm going to go for an hour or maybe we'll go shorter I don't know we'll see
whenever I think we're going to go shorter I just keep talking right can't shut me up I guess sometimes uh no
matter how much Josh tries um Mr Workman
Powers Josh is here I hope that audio and visuals are
okay I I I didn't ask uh everything is green now I think I solved my plagued
issue from earlier this year where uh for a few weeks you know I was having some streaming issues so luckily looked
like we got all that squared away okay um so to start off I I you
know what actually before that I spent like 20 minutes getting all the URLs I wanted to show you guys today in Safari
like and had all the tabs open and right before I started the stream I freaking closed sa the Safari
window and now all the tabs are gone great what an idiot sometimes um but
anyway let's go ahead and I want to show
you yes Henrik so yeah you asked a question on the community and you know a lot of times it was like what am I going
to talk about today and your I saw your question and was like hey you know what and there there have been a lot of other
questions talking about structured data so I figured why not let's go ahead and uh talk about it
so okay let's go ahead and share my screen right um so first off I do want
to share uh let's just go to the Weaver Space Youtube channel okay and if we go
to lives um SEO again I am only going to be talking
about structure data today if you didn't know you can go to YouTube and instead of searching up here if you go to
straight to my channel okay um you can actually search just my channel okay so
that's super very convenient you guess what you can also go to Stacks guru.com I'll I'll give I got to give Chris some
love for for all the work here Stacks guru.com right and you can
search uh all my videos here as well right um and he has a form if there's
any videos that you find are missing go ahead and submit a form and uh and there we go so yeah a lot of great talks let's
see let's see if I can find the talks that I was going to mention today that youve you haven't watched you should
this was first one technical SEO tactics for 2019 um I know it says 2019 okay but
guys and I know that seems like five years ago it was a long time but technical SEO doesn't progress that fast
there are some new things and we'll talk about some new things in in today um but yeah great video I remember this one
it's still good still great okay also look at
okay well there we're going to go over here and um other ones so there we go
technical SEO tactics um SEO checklist okay from 2020
2021 okay that's a good one and next one is test and fix SEO issues on your
website okay another one from that's from 2020 so there we go check out those
three videos if you haven't watched those those are give a lot more General SEO
um and they do talk about structure data a little bit but there's a lot more data in there about SEO okay and then
okay um if we go to uh the summit site if you've attended Summits in the past
you bought tickets for this year's Summit right we're one month away one month April 5th to the 7th 100% online
get your tickets to The Summit it's going to be great okay but um I'm not here to sell you on that well maybe I am
but I want to show you if you go to the replays um and we go to filter and we
filter by SEO there's some great talks in here as well okay um so if you bought a ticket
this year you get access to all the past videos okay so um I did a video I did a
talk on SEO for 2023 last year it's a nice one I actually skimmed through it this morning um and yeah I was like wow
that I did a really nice presentation on that so that's a good one um Mari does a fabulous job I don't know if you're he
Mari watching sometimes she watches these lives um amazing talk on
content um Andy Allen of hik SEO gave a great talk on easy wins and then we had
some big guns uh also uh Josh Hardwick from hrefs okay if you know hrefs I
think they're a great company um and one of the pre premium SEO tools uh in the
world right now okay he talks about uh traffic and then um Brandon huford did a uh or
Hufford sorry did a great talk on local SEO which I think is very important there's if you have local businesses and
you want to do some local SEO definitely check that out and the infamous Brett carmichel and Greg barchard has a couple
great talks here too but um yeah so that is a ton of really great highlevel um or
high value I should say content on um SEO right um but today like I said we're
going to be talking about structured data um and I wanted to tell you if you go to
help resources there is actually a link here okay um if you didn't know go to
help resources I have some cool uh you know things here that kind of static
resources that you can check out um all kinds of things so uh the second one here is actually on Google structure
data I didn't add this today it's been there since January actually um so yeah
we're going to go ahead and we're going to look at um this one right here actually we're going to go aad and open
that and actually while we're here we're going to open up this one too okay
but actually actually first let me let me back up a little bit before we start diving into structure data let's talk
about what the heck structure data is right what is structured data
so our websites have data obviously okay
and in order for we want people to find our websites and in order to find them
we need to have good content on our websites now it's it's getting to the point where um yes Google can can
completely index all of our web pages but at some point Google needs to guess
at what something is that it's looking at right so um if we go to here let's
just quickly go to um let me share my screen again okay
um right if we go to Weaver space okay um and Google's let's say Google's
indexing this page and it Google doesn't know what letter press is or moving box or SEO
helper or it doesn't know if Weaver space is a knitting website or for web design right it doesn't
know it it it has to try to guess and decipher based on the content of the web
page and the type of people that are linking to it and and all all kinds of other stuff it has to guess and it
wouldn't it be nicer if we can kind of help Google a little bit okay
and we help Google through a few things there are meta tags obviously on the
page which we're not going over today okay title description um other meta
tags on the page right um but there are other things called structured data and this tells helps
tell Google a little bit more about the content that's on the web page right for
example um actually we're going to go another a page I actually had up I think it was
uh UR inspection tool okay so we're going to go to now this is a part of
oops I wanted to open that in a new tab uh hold on I got to open up URL inspection tool okay good um so this uh
inside Google search console um hopefully I'm not going to review Google search console I've done it in those
other videos I talked about okay hopefully you know what it is and hopefully you've added your site to Google search
console okay I'm going to go ahead and inspect um the Weaver space Stacks page
okay so um I told Google hey look at this web
URL and tell me what you know about it okay and guess what it found a bunch of
products okay and look at all these products it found it found all these products which you I know every single
one of you have every single one of these products right um and if we look
boom now now there there are some non-critical ISS isues and that's because I don't have some optional
Fields okay some people email me why don't I you know they're optional okay
there are there's a reason why some fields are required and some are optional on my site I decided not I
didn't want these optional Fields okay um so there we go nanner nanner um but
it successfully found 126 products and this was if you're curious it was my
stacks page right so I told Google to Index this page and it found all of
these now Google knows they are products because I have structured data on this
web page okay now you might be asking where are you adding this structure data Joe um I'll show you where I added it in
this in this page just for fun okay um just so you can see it I'm not going to
explain it all I'm just going to show you where it exists okay let me go ahead and try to make this
um there it is okay so if we see inside this layout
okay I have I have this layout here um and inside there uh it this looks probably very funky because the
inspector kind of does this right um but here is what's structured data about
this particular product right so we're looking at this this product and each one has these structured data inside
each of these has a bit of structured data and that structured data informs
Google that hey this is a product the product's name is slot machine 4 here's
a small description about it here's some URLs to images for that product right um
it's for a brand of Weaver space Here's the price for that product so on and so
on and so on okay so um structured data
is metadata that isn't a meta tag okay it's it's more it's more Rich it has
more data okay if you looked through all this and we'll we'll see it fur later on
today um all the data that it has right so that is what structure data does for
us where was that page boom it tells Google about things on our web
pages specific things right so it Google Now knows that this web page contains
126 products and then obviously if you were to go to each individual product page there's a Json for that particular
product right um so there we
go okay um so kind of talks a little bit about
structured data and what it is and what it can do for us now um let me back up a
little bit more because a lot of times if you if you search the web or you read things about structured data okay you're
inevitably going to find yourself at this website schema.org
okay now I have wasted many of hours on this
website um especially when I first learned about struct structure data this was many years ago when it was not quite
as there wasn't much content on it about it right uh when I first added it to SEO
helper which we'll talk about in a little bit what is schema.org well if we look
here schema.org is founded by Google Microsoft Yahoo and Yandex
Yandex is a Russian search engine okay um so basically all these companies kind
of got together to form like this a standard basically okay and this website
has hundreds maybe even thousands of different schemas okay and uh it's
they've changed it I kind of had to relearn it a little bit today before they just had like a huge list of everything now there's too much to have
one list so they've kind of created this this hierarchy of things right so um if
we go to like uh a place so we have things and then there's a place under
place there's accommodation and there's administrative areas here let's go to here's a local business
right and if we click into any of those we can see here's all the data attributes that we can add to a local
business I mean there's just a lot and it's this this site is very overwhelming
because there's a lot of data and not very much help okay um if you're new to
structured data okay uh now if you scroll down a little bit more it helps us out it kind of gives us a little bit
of information so um another thing to talk about is there you'll see that
there's different ways of doing structured data I'm not going to confuse you with all these other ones Json LD is
the way to go okay so um that's what SEO helper
uses um so in particular here is a structured data for this
particular um data type which is a local business
okay now here in this local business there's other as you see here we have type restaurant but here's a nice
example you can copy and paste this and kind of do your own little data massaging to to help you out here or you
can use SEO helper okay um but there's they they do have some examples towards
the bottom which I think are a little bit more helpful than this big huge thing here okay these are just all the
various data attributes that you can add okay um um so anyway I don't want to confuse you
too much but there are hundreds of schemas available on data on schema.org
now I'm going to tell you right now just stay out of that site don't
waste your time okay because let me get rid of some of these web pages I don't need
anymore um because there are as I said hundreds or possibly over a thousand maybe multi
thousands of schemas available on schema.org okay let me let me have a little heart
tohe heart here okay there are many of them for example Hendrick today right oh
sorry Henrik okay I'm sorry if I'm pronouncing your name wrong Henrik um he
found that on schema.org there was a service schema for a service business
and he's like you know what none of the none of the schemas that SEO helper have kind of fit into what my business is I
have a service business and there's a schema for that okay but
okay Google doesn't support a schema for a service business so you can add a schema to your
website for service but if Google doesn't support it
then what's the point right um does that make sense right so I mean you can go in schema and
find a schema that fits exactly what your little niche Niche Niche is in the
world but if Google doesn't support that structured data schema then there's zero
point in putting it on your website in my opinion okay maybe you put it there so
in the future Google might support it okay maybe if you want to do that work
but I think it's a waste of time okay so how do we know what Google supports
right okay and actually I I was per in preparation for today I saw that Google's actually added quite a lot that
SEO helper which we haven't talked about SEO helper yet um but I'm assuming probably most of you here are aware of
SEO Helper and own it um SEO helper supports a lot of structure data um it used to support every structured data
that Google supports and now Google's kind of leaped frogged me a little bit and uh it it has a bunch that I don't
support yet yet being the keyword okay um so I got to this web page via um that
help resource on Weaver space right so if we go to Weaver space right remember if we go to help
resources and we scroll down in here right here Google structure data this is the documentation from Google for
structured data okay and you can go we're going to review a lot of this today I'm not going to go through this
web page word for word but we're going to talk about all of it okay um over
here in the sidebar though this is important one you'll see featur guides
okay you scroll down right these are all
the schemas that are supported by Google these ones are not a waste of
your time okay for example if we go to
article okay there is a dedicated page to article you can go in here and you can see the exact snippet that you would
need okay or you can use SEO helper okay but here's the exact data snippet that
you would need okay it it gives you some more guidelines and some more information about it uh in some of cases
it actually gives you a little previews of what if you implement this on your web pages what your s potentially what
your Google will serve up your your pages as right um we'll see that in in some of the other ones that I know have
examples I'll show you okay um and if you scroll down here's all of the the
data fields and the type of data that Google expects to be in there okay um so
yeah this is important right it has a little dos and don'ts here okay um so
anyway this is this is the web page you should be looking at to helwith schema.org
okay these are the structure data items that you will want
okay now for example let's go I know a big one that Google does is recipes and
structure SEO helper does not currently support structured data oh shoot I'm not
sharing my screen darn
it I hate when I do that hate when I do that okay Jesus let me back up
rewind okay thanks you can you can thank Jos she texted me on my Apple watch I was like who's who's texting me on my
Apple watch here while my live stream's going on okay back up
Jesus let me back up here is the web documentation page for Google okay and I
got to this through I hate when I do that um go to heal
resources right here struct Google structure data here's the documentation
page for it okay you can also just Google or search uh your you know Google
structure data and it'll be one of the top results okay but I have the link here in the help resources uh section on
waver space Community okay okay right so what I was showing
you what is important okay now remember all that impactful things I was just telling you about is over here featured
guides okay on the web page featured
guides okay um these featured guides here on the side these are the ones that
you care about we don't care about schema.org
because these implementing all of these things are not a waste of your time or
are less a waste of your time um um some of them I think some of them maybe don't
give you too much benefit but they're super easy it doesn't take a ton of time and it's kind of a onetime thing set it and forget it sort of thing okay um so
what I what I showed a second ago was Article so if we look at the article um we'll see that there's a nice
documentation page from Google Google's actually made this doc site for structure data much better over the
years okay um and it gives you a full example of what to use okay now you can
go ahead and copy and paste this into a probably an HTML stack right um don't
use the default HTM stack um use either the one from Foundation 6 or the one
from my starter pack okay uh yeah use one of those okay um they're a little
bit different okay um so use one of those and um or use my SEO helper stack
okay which hopefully everyone here has okay because uh it supports and I Know It supports article and a bunch of
others but like I said earlier Su helper doesn't support all of these yet
okay um so here's an example um they have a lot of documentation on all the various fields that are required okay
they have some best practices on how to do things okay so if you have multiple authors versus one author or all kinds
of kind of like little gotchas right um so yeah and there's documentation for every single type of
structured data now I noticed that they had a couple like there's book actions and then down here there's vacation
rental okay those have these little Shields um and those particular say
limited access now I am going to speculate here um I I
read the docs or I I I didn't read this entire page word for word but I skimmed through it to try to find out what
limited access meant from what I understand only
certain allowed websites you can have this let's say a book action on your website but Google
will only accept it from certain websites probably you know in this particular action you know uh um Amazon Google
Books Barnes & Noble right so if you're if you were like an accredited or an approved book dealer from Google then
this structured data will work okay and for example like if you're doing a vacation rental I'm sure only sites like
Airbnb and uh VRBO you know approved sites so you just can't create your own
and expect the structured data now maybe you can have your structured data Maybe Google will see you I I don't know how
to get inside on that you know limited access thing um they don't really say
that um but yeah there are some that have limited access there's also some that are under beta so um this speakable
one uh which is actually completely new not sure what it is and the special announcement okay those are under beta
uh which means that they're obviously in testing so the the docs for these might change or something might change about
them uh I'm not going to go through each and every one of these individually okay the docs are very good um so yeah
definitely go through all the uh you know these find out what is applicable
to you and then use uh either SEO helper or you know just copy and paste um onto
your web pages sweet
okay um next up is once we've added structured data to our web pages
we want to be able to test it to make sure it's good right so um this is a
structured uh data markup testing tool okay um and I actually link to this on
the community as well so those of you asking for links go to the Weaver space Community go to help resources it's the
second article here okay if you click on see more there is a link to the schema
Mark uh markup testing tool okay um here and just for fun I guess I will put
links to these in the chat as well why not for those lazy people Mr Scott spam
okay um there we go I'll put links to both of
those okay so um there are two testing tools here Google's has one as well as
there is a one on schema okay uh like I recommended um since Google is
the reason we're doing this using their testing tool is probably for the best
okay um if there's any sort of implementations on top you know that they've done on top of the standards
um Google is going to tell you about that right so if we go let's just go ahead and click on that and um here I'm
just going to put in um let's do Bento right I haven't done
this before let's test um my structure data on the Bento
product page testing the live URL it's going to
take a minute or two let's see
[Music]
okay man it's taking a while oh there it goes hey cool um so hey look there's
there's no errors that's cool okay um so it it detected 24
items and um and why did he oh let's bring up let's bring up the product page let's bring
up vento okay um so it detected product
Snippets and detected a bunch of products on here why is that um and so
the reason it did that it was a yes this is the to product page but on the very
bottom I have this you might also like right so it it did detect
these is that good or bad I don't I don't know I I'll I'll be honest here um
I guess it kind of makes sense that I don't know is there a way for me to say hey this is the main page for
this tool but these ones are like like less important I don't know
that's a interesting question but it did find all of them right so it found the Bento and then it found all these other
products right which is interesting okay um and if you go into any of these there's those non-critical issues it's
the same things that we saw earlier I just don't use some of the optional Fields
okay um and then here successfully crawled uh
11 valid items preview results oh look and there we go it even
previews the result so um interesting so there we go it's that's in Google search
if someone were to preview you know get that as a search result then this is what they would see in the search
results that's kind of cool that's actually something new they didn't have on here before and you can preview in smartphone uh you can only preview on
smartphone okay interesting um I like that that's kind
of cool good job Google okay um seem like
there was oh go oh there go back to test so that was product Snippets and then there
was Merchant listings and again those are all the products as well interesting okay um
breadcrumbs so I have a breadcrumb uh here if you're curious what a breadcrumb is uh let's go over deer we go to
breadcrumb it determines breadcrumbs is structure that determines like the hierarchy of something right um so so in
here I have a breadcrumb of of uh the a
stack and then the higher the higher up page is rapid Weaver Stacks which I need to change so it's just Stacks right um
thou shall remove rapid Weaver from everything soon okay um so there's my
breadcrumb found that and it found an organization which is Weaver space so it found Weaver space um it found my legal
name it found the website found the logo found description all kinds of stuff right pretty cool I like
it so those are all of the search Snippets that it found now what what
other things could I do um I've actually thought about like Google has a video
one which is actually relatively a a new thing right maybe I maybe I should start
adding you know videos because on my product pages I obviously have videos here right I have videos here okay um
and then I have you know a video up here um maybe I should add structured for that so that Google can see that I have
videos on the page right even more ways of enriching my my search results by
displaying that I have videos on these pages right um so that's something I can improve on okay um let's look on what
else I could do um so I recently did add reviews um to my product pages uh so if
we look at the reviews um we have some great reviews on Bento um you know it it
could be cool to add review views now here I'm using a service for this okay
um eventually when I release cms3 I plan on redoing all uh the review system um
just using total CMS which and at that point I can then do structured data um for that um I'll look into this service
see if they support structure data reviews hopefully they do then maybe I can I can add that I'll I'll tweak into
that's something I could look into though right so reviews could be something so I did product not sure what
product variant is that's actually a new one for me not sure what product variant is um I'll have to look oh that's uh so
if you have a coat but then you have variants of that so green small medium extra large so on and so forth that
makes sense um doesn't make sense for my products but it that makes sense what a product variant is
um so we have Pro uh a movie Carousel interesting image uh I guess I
could you know you could do uh stuff about images as well so you know if if you wanted to put in maybe for
screenshots or I mean you can go all out on this how how much is it going to help you I I don't know okay but um yeah do
you want to have a piece of structure data for every single image on your page
I don't know it's up to you um but you can it's possible now home activities what is
that that's interesting one 20 minute aerobic workout reduction okay there we
go interesting boxing workout they're all workouts but I'm assuming there's more activities to
do at home than working out but okay interesting um I'm not going to dive
into each and every one of these but um yeah there's oh there's FAQs I think I
think I removed the FAQs section I did I used to have FAQs on here I removed those and moved over to the community
that's right okay um so yeah that is the structure
data testing tool right um super useful just for fun let's go ahead and look at
um let's play with the one let's go all the way back here and
let's look at this one why not we're we're playing around here let's go ahead and use this one from schema.org
uh W Stacks let's look at the same page
Bento and run test let's
see
um so zero zero errors zero warnings there we go um it found three products
for some reason only found three uh oh interesting
they're interesting
they're their testing tool isn't quite as intelligent as Google um so they're test
so if you notice this one so I found Bento right uh and then here it found um
this if you look in here there's like little twig um things okay and that's
because um down here in the HTML um that twig template exists so I
can create the structured data for each of these um and it's generated via
JavaScript and Google's smart enough to know that what I was doing and schema.org wasn't so I strike strike one
for schema.org Tool um but you can run it through there um I think Google's
tool is a little nicer um so but yeah there we go we ran it um you can kind of
see the the Json in here oh did did it actually take you to the Json when we so
if I go to organization oh yeah it kind of shows you where it is that's kind of cool cool
um Google's didn't do that but you know um it kind of shows you what it looks like in your actual web page which is
kind of cool um organization breadcrumb list so if I click on that does it oh there we
go you have to click on the individual items um I I like that but um overall I think
uh Google's tool is a little bit more valuable so okay
um so I guess now we all all we have to do now is go to implement it right so uh
let's learn about how to implement uh structure data on our web pages and go
ahead and oh look I still have this open good so if you are
adding perhaps I I can make my services home activities um depends on what sort
of services you're doing I guess um uh um okay this is a this is a
children friendly familyfriendly show here um so when you add uh let I guess
let's start over if you if you have SEO helper go ahead and add SEO meta tags to the page and then you can go ahead and
add structure data okay so you saw I had organization I also had um
breadcrumb um you can do I think on like there's website I think I I do that one on my homepage um I don't put it on
every web page page I saw someone said organization should only be on a
homepage possibly um I don't know the ramifications of that that's something
maybe we can look into at the Google they have organization here
organization what do they expect can make this
Mark examples guidelines you must follow the
guidelines oh okay so Google says so I'm doing a no no so yep someone is uh
whoever said that is right in the chat um they don't recommend you put organization on every single web page it
should be on your homepage and maybe you're about us page but that's it so um makes sense um so yeah organization
you're not going to want on every web page so good shout for whoever said that okay um so yeah make that's that's a
good point make sure if you look at these read the docs so you can kind of understand how Google is expect what
they're expecting to see okay so there we go um oops where were we uh here okay so
you're going to add all your structur data in here okay now um some structured
data though for example uh when I showed you my product pages or like on this product page um it they're all down here
oops okay these are on the bottom of the web page and as I said earlier when I showed the main Stacks page I have the
structured data embedded inside of my layout now how do we do that right um
because for this page let's say for example in here the structure data for this this product page is like in the in
the page header okay it's with all the meta tags and that's where that data goes when you add it inside of SEO
helper okay so when the structured data here let me just minimize these when all of
these are inside of the meta tag stack those are going to get added into your page head okay now what if I wanted to
have this within my grid okay I'm not going to go ahead and build out a whole product grid here um let's just go ahead and do something simple so we're going
to add a block grid and let's pretend like these block grids were um you know
a bunch of products okay um now you can automate this with total C CMS or feeds
and all that stuff okay but essentially let's say I want to add a product okay U
what you're going to do is you're just going to drag that out of the SEO helper stack and it's going to be inside your
layout right so um if you're doing this manually you're going to have a structured data for every single product
okay and then you're going to go into here into the settings and add all of your data
here okay now I do have in structured data um
let's see let's pick a different one that has some of them have let's I think local business does for
example um local business yes okay so in local business I have um basic Fields so
all of these when it's when something is there um it is going to be required okay
if it's in a group called like additional fields or maybe some have optional fields these fields are they're
optional okay so they're not necessarily required okay um and actually another
thing actually uh another way to do it is if you're looking at the structured
data for example I'm going to delete price here okay okay um price disappeared that
means it's actually not a required field okay um I deleted product name if you
notice here name is here with a blank okay that kind of gives me a hint that that's a required
field okay so if I delete the content of a field okay um then and you don't see
that here then it's an optional field I added a bunch of logic into SE hoper to kind of help us automate that okay um
but check out the Google Docs find out what they're expecting What fields they require so you can make sure that you
add the data that that you need um inside your your structured
data what are the benefits of structured data for breadcrumbs um it just it just helps
Google define um the hierarchy right of
your web page go to the breadcrumb uh product page and uh and read up on it okay but basically it just tells Google
um there's a hierarchy to your to your page structure here maybe we have website and then books and then a book
or a category and then book or something like right so it kind of gives a a gives Google a hint on your hierarchy of your
web page okay we should also be doing that with URLs right so um you know if
you're doing proper SEO again covered in other videos here I have my domain
Stacks Bento right I mean I have an obvious structure to my URLs here okay
that's very simple to follow right and I just realized I forgot to do my little cursor thing for you guys I know you
guys like that um so yes I mean but the structure data
just gives Google a little bit extra help to learn about our structure rather than assuming the structure okay even
though you should be doing a good URL structure okay um hopefully that helps
out now what happens if uh here let's delete some of this so it's less to look
at less confusing here okay um
let's say for example um there are some fields that you want to add to uh your
structure data that the SEO helper Stacks do not support okay essentially
every SEO structure data stack from SEO helper has this ad custom attributes okay and basically what you will do is
you're going to add in the extra Json directly into here every structure data
um stack has that I mean from schema.org and other and maybe they're adding new things things um it just allows for
extensibility in the future so that um yeah any sort of data that I might not
support directly in the settings you can just add directly into this organization let's say Okay um so there's that now
what if you're one of the uh you know the few that don't have SEO helper how can you how can you do this how can you
implement um structured data so what you're going to want to do is um you're going to go ahead and
Google supplies the Snippets for you okay so you can go ahead and copy
this snippet now you're going to want the script tag make sure it says type application LD Json okay um so you're
going to copy this script tag and you go going to go over here and what you're going to do is you're just going to add
in an HTML stack okay now this is the foundation 6 HTML stack I recommend
using either that one or the one from my free starter pack so there's no excuse
my starter pack is free go get it okay um so yeah then you're just going to
select everything in there and then you're going to paste in your structured data obviously edit this to be whatever
you need and you're good to go okay um now this will work if you
know also within like product grids so you can do this in your grids so you know and this will also help even if you
guys if have SEO Helper but you know SEO helper maybe you want to use uh math
solver okay I I don't I don't know maybe you're doing a uh you know maybe this is Bill Burton's
next thing right he's going to go from stamps to math solving okay and um yeah
we need structured data for that so there you go there's a math solver um structured
data it's quite interesting okay um
there we go pretty simple I I think that about does it actually um we' we've
covered all the topics the whys and hows of structur
data uh we talked about where to learn about it where to get more data from it
and we talked about how to implement it uh using SE helper which I think is the easiest way um and then you know using
just a plain HTML stack if you need that um I do have plans for a big
overhaul of a seal helper after Stacks Pro ships okay um and at that point I
will add a lot more I'll I'll analyze the SEO or the structure data from
Google what they support now and I'll add a bunch um I'm probably not going to add all like for example like math
solver I'm I'm if you let me know if you know if someone needs math solver or
some other you know um off-the-wall kind of side thing um let me know if if after
the update you're like hey I I was really hoping to get uh you know maybe I'll add home
activities I don't know but you know math solver or um you know vacation rental um you know maybe maybe I don't
add those and you really really wanted that let me know I'm always open to feedback I always ship way more free
updates than any other developer probably in the world so um there we go
okay uh and yeah I have a lot of other cool little things I want to add to se helper as well so stay tuned for that
post Stacks Pro
launch yes yeah get on Google Bill like they really need a stamp structured data
like why do they not have that like that makes no sense to me like everybody
loves stamp everybody uses stamps every day I get tons of stamps every day and I
don't appreciate them enough I think if Google had a structured data for stamps
then uh the world would actually appreciate it more and uh and and you'd
be a gajillionaire that would be awesome so cool um let me see if I let me go
through the chat see if I missed anything else how do I know how do I know how do
I know SEO stack is for F6 I see2
uh oh okay um so if you have Foundation One installed um the original version of
SEO helper used to be in Foundation it it's this one um don't use that one okay
SEO helper uh the the current version is these ones that have the little spy glass and the little rainbow around them
okay um this one is very old uh very outdated um and has a only a sliver of
the functionality of of the current one and if you add it to the page it looks red so um there you go okay um the the
these are the new SEO helper Stacks down here minus the SEO RX that's a stack from uh Greg barchart from chili dog
software okay um if you have my starter pack there's also the SEO Basics um that doesn't have structured data though so
um it only has the basic meta tags you need for a web page okay uh it's a good
question orange one or the green one the green one uh I think this is a partial um that is
that's a partial I have the partial I think it's just a partial of oh of the SEO helper stack right um there we go so
yeah I would use this one right here okay it
is this guy that's what the icons look like that guy right there that's the one you want
it's the SEO help the the SEO stack for rabid Weaver for Stacks okay um yeah
it's good don't take my word for it ask everybody else um it's a good
stack uh what are the benefits of oh we talked about that thanks good to know for the resources found blah blah
blah which version of SEO to use in the project file okay I answered that yep
use use this one the ones that have this little spy glass okay with the rainbow around it those are the ones you
want if you own that that's what you should be using right search for SEO
helper oh SEO helper I mean that's the name of that stack that's from Foundation one don't use this one um
this one's a partial that I called SEO helper not even sure why that's in my project but there we go um it's these
guys right here those are the ones you want
sweet okay guys um guess we're going to call it a day um if you want more learning today
okay because your brain isn't full enough from today's live stream go check out the videos that I showed earlier um
the ones from the summit the replays uh some great ones as well as the three
live streams uh that I talked about um earlier okay um check those out if you
want to fill your brain maybe even make it go over capacity then you can uh be an SEO expert and then you can talk at
Weaver space Summit 2025 okay I I expect it cool okay guys
we will see you on Friday the hang out um yeah be there or B Square 1:30 p.m.
Pacific time which is one hour from right now but on Friday okay so
hopefully we'll see see you there and uh go forth and make your websites great bye everybody oh oh wait man okay I
didn't prepare for this right but I you know and I think I forgot to do it last week is our our fun our fun contest I
forgot to do it I think for two weeks actually I think I forgot um and did I
did I give I don't did Irwin win two weeks ago I don't remember if I gave you if I sent you something Irwin I didn't
send me a message I think it was Irwin ah I don't remember now shoot all right
but let's do it today okay and I did not prepare a question again so um people
already typing in numbers I love it I love it okay
um let's see uh
shoot he we'll do we'll do a number based one has not actually uh let's see how how well you guys actually know me
okay well this will be a two-part question
okay what type of dogs do I have in my house I I have all my dogs are the same
breed what breed of dogs do I have and that this a two-part question
how many do I
have K9 what breed of K9 do I have a
[Laughter] pun M nope oh I give you a hint they're
they're well they're mostly white some have some brown three oh close I used to
have three and then we had puppies and we didn't get rid of all the
puppies they are white oh I'll give you a hint um um
cheerleader
cheerleader that's that that's the that's the best hint I can give
you come on what do cheerleaders use you know like in your in their hands
in their hands in their hands in their
hands man Chihuahuas what a cheerleader
doesn't use a Chihuahua Jason what the heck dude they're Palms yes okay and how many
do I have I even gave you a hint how many do
I
have how many do I have man I'm telling you guys
guys okay oh he Dr Bob there you go
although you didn't say pom poms but man all I'll I'll give I'll give Stephen
Jones and Dr Bob the uh $10 okay remind
me I I think I forgot to give Irwin his money two weeks ago so remind me uh Steve and Dr Bob and I'll I'll give you
$10 gift cards okay uh to the Weaver space store so yes I have five
Pomeranians um and yeah they're they're awesome dogs but having five is quite a
bit even though I I love them all now so anyway okay guys we'll see you Friday take care go out and make your
websites great bye